- American Lighting
- January 05, 2022
Creating A Tailored Page Builder For A B2B Manufacturer
American Lighting family of brands required a robust solution for campaign landing pages to support joint marketing efforts with their distributors.
American Lighting required a customized landing page and microsite builder so they could support joint marketing campaigns with their largest distributor partners like Costco and Home Depot. They had been struggling to find a good solution in the main page builder market, finding tools like Unbounce and Instapage to be too cookie cutter and lacking integrations with their other systems.
By implementing our studio and customizing the content components and style sheets to meet their design standards American Lighting was able to have a wide breadth of landing page publishing capabilities and weren’t stuck with their content in a pre-built template.
By implementing a headless CMS they were able to treat all of their marketing content as data elements in a single hub making it much easier to build and publish pages and microsites from content they were already using elsewhere on their website.
This composable approach made it easier to be flexible and quick to market with new pages and campaigns all the while simplifying their content management and publishing process. They operate a large content distribution program with a smaller than average team by utilizing WebriQ Studio.